YouTube is home for online video. It’s the largest site on the Google Display Network. 450 Million unique global visitors each month. There has been a seismic shift in online video consumption. More time is spent watching online video than checking email. Video ads are the fastest growing online ad medium. YouTube has just as many users over 45 as under 18.  YouTube is the second largest search engine behind Google. Consumers are spending more of their time online watching videos. Your target customers are on Youtube, but do you have a presence there. Do Your competitors? The YouTube audience is your “target audience”, containing all key demograpics.